Online Ordering
Apr 22, 2024
min read

14 Effective Ways To Increase Sales In A Restaurant

Article Outline

Learn more about proven tactics to drive sales including:

  • Self-Service ordering
  • Branded first-party ordering
  • Adopting unique marketing strategies
  • Smarter menus designed for conversion
  • Implementing a custom loyalty program
  • Offer catering for larger groups
  • Upselling and cross-selling

Check out these 14 proven techniques that will help drive more customers through your doors.

For today’s restaurants, finding ways to boost sales and attract more customers is essential for success. With so many dining options available to consumers, standing out from the crowd requires creativity, strategy, and a deep understanding of what your customers truly want. In this article, we’ll explore proven methods to increase your restaurant's sales. From enhancing your menu offerings to leveraging social media effectively, these techniques will help take your restaurant to the next level.

Incorporate Self-Service Ordering

Installing self-service kiosks in your restaurant can significantly streamline the ordering process for your customers. This modern approach lets patrons easily select and customize their orders at their own pace without feeling rushed. The convenience and speed of self-service reduce the long lines and waiting times, making the dining experience more pleasant. Moreover, when customers have the freedom to explore the menu through a kiosk, they are often tempted to try new dishes or add extras to their order, such as sides and upgrades. This autonomy not only enhances customer satisfaction but also increases the likelihood of them spending more on their meals. Consequently, incorporating self-service ordering systems can be a powerful strategy to boost your restaurant's sales while improving service efficiency.

Use First-Party Ordering Platform

First-party ordering refers to a platform where customers can place orders directly with your restaurant through an online platform. This method allows you to maintain full control over the customer experience, from browsing the menu to completing the purchase. It simplifies the process for both you and your patrons, as it eliminates any extra fees or complications that might arise from using external platforms. By choosing a first-party ordering platform, you can also collect valuable customer data, such as order history and preferences, which can be used to personalize future interactions and promotions.

Partner With Third-Party Delivery Services

Partnering with popular delivery platforms like Uber Eats, Grubhub, or DoorDash extends your reach to a wider audience and offers delivery options to customers who prefer dining at home. These third-party services have large customer bases and established marketing strategies, making it easier for your restaurant to gain exposure and attract new customers. Restaurants can also benefit from the technology and resources provided by these platforms, such as real-time tracking and customer support.

Get Efficiency With Tech

Investing in restaurant technology solutions such as POS systems, kitchen display systems, and inventory management software streamlines operations and enhances productivity. POS systems can help with order accuracy and speed up the payment process. It can also provide data and analytics on sales, inventory, and customer behavior, allowing you to make informed business decisions. With a kitchen display system, orders can be sent directly from the POS to the kitchen, reducing errors and increasing efficiency. Inventory management software can track ingredients and supplies in real time, helping to prevent waste and optimize ordering.

Adopt Marketing Strategies

Social media platforms like Instagram, Facebook, and Twitter allow you to connect with your customers and showcase your brand personality. These platforms also offer targeted advertising options that can reach potential customers in your local area. Additionally, creating a website for your restaurant allows customers to easily find information about your menu, location, hours of operation, and contact details. Utilizing email marketing campaigns can also be effective in promoting new menu items or special events to your loyal customers.

Create A Menu Design

Your menu is not only a list of the dishes you offer but also a marketing tool for your restaurant. A well-designed menu can entice customers and leave a lasting impression. Consider hiring a graphic designer or using online templates to create a visually appealing menu that reflects your brand's image. Be sure to include mouth-watering images of your signature dishes and use descriptive language to make them even more tempting. Organize your online menu in a logical order, such as appetizers first, followed by entrees and desserts. And don't forget to highlight special dishes or promotions with eye-catching design elements. You can get an online menu management platform to help you easily update and manage your menu as needed.

Implement Customer Loyalty Programs

Retaining existing customers is just as important as attracting new ones. One way to do this is by implementing a customer loyalty program. This can be as simple as offering a punch card where customers can earn a free meal after a certain number of visits or more complex, like a points-based system where customers can redeem rewards for discounts or free items. Not only does this encourage repeat business, but it also makes customers feel valued and appreciated.

Offer Refunds

Offering hassle-free refund policies ensures customer satisfaction and builds trust, encouraging repeat business and positive word-of-mouth. Customers want to feel confident in their purchases and know that they can return or exchange items if they are not satisfied. By offering refunds, you are showing your customers that you stand behind your products or services and are willing to make things right if they are unhappy.

Optimize Restaurant Operations

Optimize restaurant operations, including service speed, food quality, and the overall customer experience, to enhance the dining experience and foster customer loyalty. By streamlining processes and constantly seeking ways to improve, you can ensure that your customers have a positive experience from start to finish. This includes everything from efficient ordering systems to timely food delivery and attentive service.

Stay Updated On Customer Trends

Staying updated on current food and dining trends allows you to adapt your menu offerings and marketing strategies to meet evolving customer preferences. Consider incorporating popular dietary trends such as plant-based options or gluten-free dishes, as well as using social media and online ordering platforms to reach a wider audience. By understanding your customers' wants and needs, you can provide a personalized dining experience that keeps them coming back.

Streamline Your Catering Operations

Catering is a great way to expand your business and reach new customers. However, it also requires efficient planning and execution to ensure a successful event. Invest in technology that allows for seamless ordering and delivery tracking, as well as organizing staff schedules and inventory management. This will not only save time and resources but also help maintain consistency and quality in your catering management.

Promotions And Discounts

Offering special promotions, discounts, or meal deals attracts new customers and encourages repeat visits, boosting sales and revenue. You can use social media, email marketing, or in-store promotions to advertise your deals and attract customers. Make sure to also track the success of each promotion to see which ones are most effective in bringing in new business. This will allow you to tailor your future promotions to what works best for your target audience.

Introduce Upselling And Cross-Selling

Train staff to upsell and cross-sell menu items that increase the average order value and maximize revenue per customer. For example, if a customer orders a sandwich, offer them add-ons like chips or a drink to increase the total sale. This can also be applied to delivery and takeout orders by suggesting additional items that complement the meal. Another way to upsell and cross-sell is by offering combo deals. Customers are often drawn to value meals or bundles, especially if they include popular menu items. This not only increases the total sale, but also introduces customers to new items on the menu that they may not have tried otherwise.

Enhance Customer Service

The quality of customer service can make or break a restaurant's reputation. Train your staff to be friendly, attentive, and knowledgeable about the menu. Encourage them to engage in conversation with customers and provide recommendations based on their preferences. This personal touch can create a positive dining experience for customers and increase the chances of them returning in the future. In addition to excellent service, it is important to also prioritize efficient service. Long wait times can discourage customers from returning or ordering takeout/delivery again. Implement systems such as an online ordering website and table-side payment options to streamline the process and reduce wait times.

Boost Your Restaurant Sales Through Checkmate!

In simple terms, making Checkmate the heart of your digital ordering operations can significantly increase your digital sales. By adopting strategies that focus on exceptional service, along with streamlining your online ordering and payment processes you set your business up for success. Our platform not only satisfies your current customers but also attracts new ones, ensuring you can reliably grow revenue. Get started and learn how we can help achieve your digital goals.

Jared Castronova
Head of Marketing Communications
With over 7 years of experience in the restaurant technology industry, Jared has been creating content that breaks down complex concepts into clear, actionable strategies that empower restaurateurs to drive growth in a digital-first market. Jared's perspectives resonate with industry leaders, making him a go-to voice for harnessing technology to achieve a competitive edge.

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