Advanced Tech
May 28, 2024
|
9
min read

Digital Solutions To Scale Restaurant's Ordering Business

Article Outline

1. Digital Solutions To Scale Your Restaurant Business

  2. Scalable Digital Solutions For A Consistent Ordering Experience

     2.1. Online Ordering Platforms

     2.2. Centralized Order Management Systems

     2.3. Self-Service Kiosks

     2.4. Menu Synchronization Across Channels

     2.5. Real-Time Data Analytics For Decision Making

  3. How Can Digital Solutions Help Restaurants Scale Their Business?

     3.1. Uplift Your Management Team

     3.2. Delivery Management & Optimizing Orders 

     3.3 Create An Efficient Restaurant Schedule

     3.4. Take Personalized Orders Faster

     3.5. Fulfill Orders Easier

     3.6. Work On Your Restaurant Culture

     3.7. Centralized Communication System

     3.8. Manage Your Operations

  4. Best Practices For Restaurants To Adopt Scalable Digital Solutions For Consistency

     4.1. Train Your Staff  

     4.2. Choose the Right Tools

     4.3. Integrate Systems

     4.4. Regularly Monitor And Update

     4.5. Optimize Restaurant Performance

  5. Boost Your Ordering Experience With Checkmate!

Scalable Digital Solutions For A Consistent Ordering Experience

Convenience and speed are essential factors that customers consider when choosing a restaurant. With the growth of online ordering platforms and delivery, customers can now enjoy their favorite meals with just a few clicks. 

This shift in consumer behavior has forced restaurants to adapt and incorporate digital solutions into their operations to keep up with the demand. Here are some solutions that can help restaurants provide a consistent ordering experience for their customers.

Online Ordering Platforms

Direct ordering through your brand’s website/app and platforms, such as Grubhub, DoorDash, and Uber Eats, are the most popular ways consumers order food on the go. Leveraging all these digital channels gives restaurants the ability to expand their reach and tap into a wider customer base. These platforms offer features like real-time tracking, which allows customers to track their orders and estimated delivery times.

Centralized Order Management Systems

A centralized order management system helps restaurants streamline their orders from multiple channels. This eliminates the need for separate systems to manage different types of orders, reducing the risk of errors and delays. A unified platform also makes it easier for restaurants to track sales and inventory, providing valuable insights for decision-making.

Self-Service Kiosks

Self-service kiosks allow customers to place their own orders without having to interact with a cashier or server at the restaurant. Not only does this save time for both customers and staff, but it also reduces the chances of order errors. Kiosks can be integrated with payment systems, making the ordering process even easier.

Menu Synchronization Across Channels

Automatic menu updates help ensure the ordering experience is always consistent and accurate no matter where customers choose to order. With cloud-based point-of-sale (POS) systems, restaurants can effortlessly update their menus in real-time across various channels, including kiosks, online ordering websites, and third-party delivery apps. This prevents discrepancies between what is available in-house and what is available online.

Real-Time Data Analytics For Decision Making

Real-time data analytics can help restaurant owners make informed decisions. With accurate data, brands can study customer preferences, order patterns, and sales trends and adjust their menus accordingly. For instance, if a particular item is not selling well online but is popular in-store, the owner can make necessary changes to promote it on online channels. This data-driven approach can significantly increase sales and customer retention rates.

How Can Digital Solutions Help Restaurants Scale Their Business?

Restaurants often struggle with managing their inventory and supply chain, especially during peak hours. Here are some ways digital, scalable solutions can help brands streamline operations and scale their business:

Uplift Your Management Team

With digital solutions, restaurant owners can access real-time data on their sales, inventory levels, and customer preferences. This allows them to make informed decisions and optimize their operations for maximum efficiency. With a centralized platform, managers can also track employee performance and schedule shifts accordingly.

Delivery Management & Optimizing Orders 

As more customers turn to delivery options, restaurants need a reliable system to manage their orders. Digital solutions offer features like order tracking, route optimization, and automated updates on delivery status. This not only improves the overall customer experience but also helps restaurants handle large volumes of orders efficiently.

Create An Efficient Restaurant Schedule

With a digital platform, managers can easily create schedules based on employee availability and business needs. This not only saves time but also ensures that the restaurant is properly staffed at all times. Additionally, these platforms often include communication tools to keep employees informed about their shifts and any changes in schedule.

Take Personalized Orders Faster

Digital solutions also give brands the ability to offer personalized ordering at scale, where customers can customize their meals however they choose. This not only enhances the dining experience but also saves time and reduces human error by directly sending the order to the kitchen. Customers can also save their favorite orders for easy reordering in the future.

Fulfill Orders Easier

Digital, scalable solutions improve efficiency in fulfilling orders by streamlining the process from taking the order to preparing and delivering it. With digital solutions, orders can be sent directly to the kitchen, reducing the chance of miscommunication or lost tickets. This also allows for a faster turnaround time, leading to higher customer satisfaction.

Work On Your Restaurant Culture

Scalable solutions can also help improve restaurant culture by promoting a positive work environment. By automating certain tasks, employees can focus on more meaningful and engaging work, leading to higher job satisfaction. This, in turn, can lead to better customer service and increased loyalty from both customers and employees.

Centralized Communication System

Restaurants often struggle with effective communication between the front and back of the house. This can lead to order delays, incorrect dishes being served, and overall chaos in the kitchen. By utilizing digital solutions such as a centralized communication system, all staff members can be on the same page regarding order updates, special requests, and any other important information. This not only streamlines operations but also improves efficiency and accuracy.

Manage Your Operations

Technology has opened up a world of possibilities for restaurant owners to manage their operations more effectively. From inventory management systems to online ordering platforms, there are a plethora of tools available to help streamline processes and free up time for other important tasks. By investing in these technologies, restaurant owners can save on labor costs and also ensure that their operations run smoothly.

Best Practices For Restaurants To Adopt Scalable Digital Solutions For Consistency

There are several key steps restaurant owners can take to ensure that they are effectively utilizing technology in their operations, such as: 

Train Your Staff  

One of the most important aspects of incorporating technology into your restaurant operations is training your staff. It's essential that they understand how to use the tools and systems in place effectively and why these technologies are beneficial for the business. This will not only improve efficiency and accuracy but also promote a culture of continuous learning within the team.

Choose the Right Tools

When selecting technology for your restaurant, it is crucial to do thorough research and choose solutions that best suit your needs. For example, if you have a high volume of online orders, investing in an online ordering platform would be a wise choice. If managing inventory is a struggle for your business, consider implementing an inventory management system. Different needs will require different solutions, so thorough research is essential in ensuring you can successfully scale your restaurant.

Integrate Systems

To truly streamline your operations, it's important to integrate different systems and tools together. This will eliminate data silos and allow for better communication between departments. For example, integrating your online ordering platform with your POS system can help automate order entry and improve accuracy.

Regularly Monitor And Update

Technology is constantly evolving, so it's important to regularly monitor and update your systems. This includes not only software updates but also hardware upgrades. By staying on top of these changes, you can ensure that your restaurant is using the most efficient and effective technology.

Optimize Restaurant Performance

Implementing technology in your restaurant can also help optimize performance. For example, using a kitchen display system instead of paper tickets can speed up food preparation and reduce errors. Online reservation systems can also improve the dining experience for customers by allowing them to easily make reservations and reducing wait times.

Boost Your Online Ordering Presence With Checkmate 

With Checkmate, you can unify your online ordering with one easy-to-use system. This not only saves time and reduces errors but also helps you keep track of orders and data for better decision-making. We also offer features that can boost your bottom line and help uncover valuable insights so you can make informed decisions about menu offerings, pricing, and marketing. Contact us to see how we can improve your ordering solutions.

Jared Castronova
Head of Marketing Communications
With over 7 years of experience in the restaurant technology industry, Jared has been creating content that breaks down complex concepts into clear, actionable strategies that empower restaurateurs to drive growth in a digital-first market. Jared's perspectives resonate with industry leaders, making him a go-to voice for harnessing technology to achieve a competitive edge.

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