See how a custom ordering solution drove $125k in incremental sales and streamlined operations

Background

Penn Station offers a unique line of fresh sandwiches, french fries, and lemonade to customers across 300+ locations in 15 states. Sandwiches are prepared fresh in full view of the customer using hearth-baked bread and the finest meats, cheeses, and vegetables. The potatoes are hand selected, fresh-cut, and flash-fried in cholesterol-free peanut oil. The lemonade is made from scratch every day using hand-squeezed lemons. Their franchisees and crew are happy to serve customers and ensure the dining experience meets a high standard for quality that produces the finest grilled subs and fresh-cut fries around.

$125k

in incremental revenue in the first 90 days

32%

of orders are now digital

Challenge

Before partnering with Checkmate, Penn Station faced significant headwinds managing third-party delivery orders. The complexity of juggling multiple tablets for different delivery platforms was overwhelming for the restaurant teams. Moreover, Penn Station's unique, proprietary POS system required a custom integration that other solution providers couldn’t build. Checkmate stepped in, crafting a unique solution that seamlessly integrated with Penn Station's existing POS, eliminating the need for multiple devices and simplifying the entire process.

Results

  • Unifying third-party orders not only saved time but also reduced order errors improving the customer experience and protecting margins.
  • Leverage Insights reporting to refine the ordering experience, understand customer behavior, and drive sales.
  • Launched Order with Google, generating $125k from Google Search and Maps in 90 days.
  • Launching a custom direct ordering site, providing a unique experience and reinforcing their commitment to customer satisfaction and innovation.

Who you partner with is as, or more important than why you partnered with them. If you can’t trust them, if they can’t work with your other partners, then they are not the solution for you. I know on any given day, if I need to reach out to the CEO, VP of Product Development, or my Success Manager at Checkmate, I not only have the ability to do so, but it’s invited. You don’t get that everywhere.

Tyler Kraemer
Director of Franchise Services

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