Online Ordering
Sep 8, 2022
min read

10 Proven Tips For How To Increase Delivery Orders

Article Outline

For restaurants, delivery can make up a significant portion of overall sales. That's why it's crucial for businesses to focus on increasing their delivery orders to optimize profits. 60% of restaurant operators reported that providing delivery services has grown their overall business. So, if you're looking to boost delivery orders and revenue, here are 10 tips that can help.

- Enhance Online Visibility

- Offer Special Promotions

- Improve Menu Presentation

- Streamline The Ordering Process

- Optimize Delivery Logistics

- Focus On Customer Service

- Expand Delivery Radius

- Offer Convenient Payment Options

- Invest In Marketing

- Monitor And Analyze Performance

- Optimize Your Delivery Process With Checkmate!

Enhance Online Visibility

Start by making sure your restaurant is listed on popular food delivery platforms such as Grubhub, DoorDash, and Uber Eats. This will increase your online visibility and make it easier for customers to find you when searching for food delivery options. Optimize your restaurant's website for mobile devices to ensure a seamless ordering experience for customers.

Another effective way to boost visibility is through social media platforms. Use platforms like Facebook, Instagram, and Twitter to showcase mouth-watering food photos, respond to customer inquiries promptly, and run targeted ads to reach a wider audience.

Offer Special Promotions

Special promotions are like secret weapons for getting more delivery orders. They grab people's attention and make them want to pick your restaurant. Things like discounts, coupons, and loyalty programs work really well. For example, giving 10% off on someone's first delivery order makes them more likely to try your food. Free items or meal deals with discounts can also get new customers interested and keep them coming back. Another smart idea is to have limited-time offers. These make people feel like they need to order quickly. For instance, a "Buy One, Get One Free" deal for just one day can get lots of orders because customers want to get the deal before it's gone.

Improve Menu Presentation

When it comes to online orders, having an attractive menu is key to catching customers' eyes and boosting sales. Start by taking high-quality photos of your dishes. Good lighting and a clean background can make your food look mouthwatering, encouraging customers to order. Next, focus on clear and enticing menu descriptions. Describe your dishes in simple, appealing language that highlights their best features. Use adjectives like "crispy," "tender," or "flavorful" to make the dishes sound irresistible. Don't forget to showcase your popular or signature dishes prominently.

Streamline The Ordering Process

Streamlining the online ordering process is crucial for customer satisfaction. Make sure your online ordering system or app has a user-friendly interface that allows customers to easily browse through your menu and add items to their cart. Provide multiple payment options and make it clear when orders will be ready for pick-up or delivery. Also, consider implementing a loyalty program or offering discounts for repeat customers to incentivize them to order from you again. By making the ordering process effortless and convenient, you can enhance the overall dining experience for your customers.

Optimize Delivery Logistics

Tackling delivery logistics can be a challenging task, but it's essential for maintaining customer satisfaction. Consider using third-party delivery services like Uber Eats or Grubhub to reach a larger customer base and streamline the delivery process. Make sure to carefully package your meals to maintain their quality during transport and provide accurate order tracking so customers know when to expect their food. You can also offer contactless delivery options to ensure the safety of both your customers and employees.

Focus On Customer Service

Excellent customer service keeps customers coming back for more. Make sure to have a well-trained and friendly staff that is knowledgeable about your menu and able to accommodate any special requests or dietary restrictions. Offer incentives like loyalty programs or discounts for returning customers to show appreciation and encourage repeat business. Respond promptly and professionally to any customer complaints or concerns, showing that you value their feedback and are committed to providing the best dining experience possible.

Expand Your Delivery Radius

Start by analyzing where your current customers are from and spotting areas just beyond your usual zone. Offer incentives like free delivery for larger orders or discounts for first-time orders in these areas to attract more customers. Consider partnerships with POS systems to increase exposure and reach a wider audience. Additionally, offer online ordering options for customers outside your delivery radius so they can still enjoy your food through takeout or pick-up. By expanding your delivery radius, you can tap into new markets and increase your customer base.

Offer Convenient Payment Options

Customers are more likely to complete orders when they can use their preferred methods. Integrate trusted gateways like PayPal, Stripe, or Square for a smooth payment process. Provide various options, such as credit/debit cards, mobile wallets, and cash on delivery, to cater to different preferences and expand your customer base. Simplify checkout steps with clear instructions to encourage quick and hassle-free orders, promoting customer return.

Invest In Marketing

One effective strategy is running targeted advertising campaigns, tailoring ads to your audience's preferences to attract new customers. Collaborating with influencers or local businesses is another powerful tactic, tapping into their audience and boosting brand visibility. Email marketing is great for engaging existing customers with updates, menu additions, and exclusive discounts. These strategies combined can help your delivery business grow and thrive.

Monitor And Analyze Performance

By monitoring KPIs like order volume, delivery times, and customer satisfaction, you gain insights into your delivery strategies' effectiveness. Understanding busy times aids in resource planning, while monitoring delivery times ensures quick service. Customer feedback helps identify strengths and areas for improvement, guiding adjustments to optimize delivery performance and drive growth.

Analyze data to provide valuable insights into customer behavior and preferences. This information can inform marketing strategies and menu offerings, leading to increased sales and customer satisfaction. Utilizing a data-driven approach allows for targeted and strategic decision-making.

Increase Your Food Delivery Sales With Checkmate

Checkmate offers a comprehensive solution for managing deliveries, giving you the tools to improve your overall performance. Our platform integrates seamlessly with popular food delivery apps like Grubhub, DoorDash, and Uber Eats, streamlining your order management process. This not only saves time but also reduces errors and ensures accurate order fulfillment. Contact us to get started with a custom solution built specifically for your restaurants.

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