Driving 25% of sales through digital channels led to a boost in revenue
Background
Erbert & Gerbert's was founded in 1988 in Eau Claire, Wisconsin, by Kevin and Beth Schippers, who named the business after two characters from a series of children's stories.
Throughout the years, Erbert & Gerbert's has expanded its presence through franchising, growing to over 70 locations across the country. The brand emphasizes a friendly and quirky image, offering unique and flavorful sandwiches for customers of all ages. With a focus on delivering quality ingredients and a memorable dining experience, Erbert & Gerbert's continues to delight sandwich enthusiasts and maintain a loyal customer base.
Challenge
Erbert & Gerbert's relied on self-delivery since its founding, but decided to explore third-party delivery options to make sure they weren’t missing out on any opportunities to attract customers.
With their previous POS integration, they faced challenges in meeting particular requirements around controlling third-party platform pricing and markups. Seeking an alternative solution, they switched to Checkmate at the recommendation of their POS provider, Revel.
Results
- Gained complete control of pricing and menu optimizations across all locations
- 25% of total sales are now digital
- Streamlined the delivery process by removing tablets and eliminating the need to manually enter orders
Checkmate stands out for its exceptional approach to customer service. They go beyond merely customizing their platform to meet our unique requirements; they proactively anticipate our needs and deliver effective solutions to address the evolving demands of the digital restaurant landscape. Their forward-thinking mindset and commitment to transparency are truly commendable, and we value their dedication to surpassing our expectations.
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